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What is responsible email marketing?

A responsible email campaign involves carrying out email marketing by following certain guidelines, right from obtaining email lists to sending out mails. Permission based email marketing or opt-in email marketing can also be termed as responsible email marketing but not to that extent.

Permission based email marketing Vs Responsible email marketing

Permission based email marketing as the name suggests involves taking permission from the recipients of the e-mail before sending them any mails. But there are some basic points to be followed for a permission based email marketing campaign to be termed as responsible email marketing. The following points illustrate as to what permission based email marketing should involve to be considered as responsible email marketing.

Permission based email marketing should involve

1.) Obtaining email addresses by legitimate means like opt-ins
2.) Sending emails with a functional opt-out box
3.) Handing un-subscription requests at-least on a weekly basis
4.) Providing valid contact information and proper signatures with every mail
5.) Sending mails following a specific frequency at all times

Permission based email marketing should not involve

1.) Collecting email lists from email vendors or by using email software programs
2.) Sending mails with porn (without clearly stating so) or potentially damaging materials
3.) Sending emails with false headers that may create obstacles in tracking the mail
4.) Sending emails with false IP addresses
5.) Sending mails that do not have a reverse DNS lookup with the domain name
6.) Sending emails with misleading subject lines and mail content
7.) Sending mails from a computer that you do not have access to use

So only in-case the permission based or opt-in email marketing has these qualities can it be considered as responsible email marketing.

How to collect email lists to carry out responsible email marketing?

Getting email lists from email vendors is an easy thing to do, but is not recommended in the least. The best way to collect email addresses is by providing opt-in boxes on your websites, advertising in related ezines, websites, forums and blogs. Given below are nine points that you got to bear in mind while getting email lists using opt-in boxes.

Nine pointers to follow while getting email lists using opt-in method

1.) Never provide pre-checked opt-in boxes
2.) Never make your customers check the boxes by fake means
3.) Make the opt-in process as easy as possible
4.) Never ask for too many personal details
5.) Tell your customers what they will get in case they opt-in
6.) Provide incentives if required
7.) Provide a mail to others or tell your friends button
8.) Provide a privacy policy and stick to it
9.) Give information about un-subscription requests

What is single opt-in and double opt-in?

Single opt-in emails are those that do not require a re-confirmation. For instance, a customer clicks on a check box and he is automatically added to the subscription list. A double opt-in email on the other hand requires the recipient to reconfirm that he actually wants to receive the mails. Only after reconfirmation is the recipient added to the subscription lists. For instance, after the recipient clicks on a check box, he receives a reconfirmation mail. Only if he replies the mail or clicks a link in the mail will he be added to the subscription lists. The best way to carry out your responsible email campaign is to go for a double opt-in method.

Benefits of responsible email marketing

Responsible e-mail marketing has lots of benefits as compared to bulk email marketing. Few benefits are listed below

1.) As responsible email requires you to take prior permission before sending emails, the chances of your mail getting termed as spam becomes negligible
2.) Responsible emails will help you create long term relationships with your clients
3.) Your can portray a professional and ethical corporate image
4.) As the email is personalized and highly targeted the probability of the recipient actually opening and reading the mail becomes very high
5.) Response rates will generally be higher
6.) You can generate customer trust that would help in building long term relationships

Although responsible email marketing may seem a difficult process it can benefit you in many more ways than as mentioned above. Carrying out email marketing in this manner will also make sure that you abide by the Can-Spam guidelines passed by the Federal government. There are many good sites that offer in-depth information on this subject. For instance http://www.bizbrim.com offers information on all aspects of responsible email marketing. To get information about the Can-Spam Act you can visit http://www.spamlaws.com/federal/108s877.html.

About the Author

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Milford Daily News, MA - 8 hours ago… The new venture, which describes itself as a multi-level marketing company, began its activities in August based out of Vitoria, in Espirito Santo state. …

MLM Stands For Multi Level Marketing According To ChristiaNet Poll
PR Web (press release), WA - Oct 28, 2006Multi Level Marketing such as business opportunities, home based franchises, work from home and affiliate programs are some of the MLM related articles at http …

Come on! Is MLM a REAL Business? Take the 7 Buisness Factors Test and see the answer! You may like what you find out! Read on!

Here is the answer: YES.

How and why does it qualify as a business? Every business has certain traits and functions that are needed to do business and stay in business. We have developed what we call the “7 Business Factors Test”, and you have to ask these questions to see if it qualifies as a business. All businesses, no matter whether it is a traditional business or a non-traditional business, (such as MLM), answer these questions in the affirmative.

What are the “7 Business Factors Test” Questions?

1) Does the MLM Business distribute goods and services of some type?

Answer: Yes.

In MLM, there are goods and services that are distributed through personal distribution methods, and they are distributed directly to the customer, with no middle man. These goods and services can be manufactured by the MLM company, but usually are not. The goods and services many times are manufactured by an outside source, and then shipped by the MLM Business to the customer or distributor. Then the distributor can take the goods, and re-sell them to their customers as well.

2) Does the MLM Business have an official Office, headquarters, or structure that the business is operated out of, and with an address of some type?

Answer: Yes.

All MLM businesses should have some kind of office or headquarters that the goods are shipped from, or at least in charge of the shipments getting to the customer. This does not have to be a fancy office, but one that can get all the tasks needed to run the business done in a timely fashion. They should have a visible address on all communication.

The distributor’s business is usually operated out of the home, and that counts as a structure that the home business is housed.

3) Is there an accounting structure that is set up to run the business effectively and legally?

Answer: Yes.

All MLM businesses should have an accounting function and personnel set up to handle all business transactions. They not only keep the books for the MLM Business itself, but also the MLM distributor as well. The MLM Business from the home should have some form of an accounting system, for tax purposes, and for profit and loss statements. Accounting also helps keep the Company and distributor aware of the health of the business and how it is doing, or not doing.

4) Does the MLM Business have easy communication to get a hold of someone if needed?

Answer: Yes.

Communication is the lifeblood of any business, and MLM is no exception. MLM Businesses usually not only have an order line, and a distributor line, but a general public telephone number that the public can get in touch with them as well. Usually at the MLM Business Office, there is someone to answer the phone as well.

And the MLM business should also have an email system that is watched, and taken care of, on a daily basis. This is not only for the distributor base, but also the customers and public as well.

5) Does the MLM Business have the needed business licenses and legal structure to do business in the states and countries they operate in?

Answer: Yes.

All MLM Businesses that have been in business for any amount of time, must have the needed legal structure and licenses to operate in every state. If they do not, they will eventually be forced to cease doing business in that state. And most MLM Businesses have some form of a corporate structure that the company operates under. That could include being a C Corporation, an LLC, or a Sub S Corporation.

Even MLM distributor needs a license to do business in their city, so they will not be penalized if they do not have one and are caught.

6) Does the MLM business operate on a FOR PROFIT basis?

Every successful business structure, traditional or non-traditional, should operate on a FOR PROFIT basis. Even the MLM distributor needs to operate on a FOR PROFIT basis. If the MLM business does not operate in a profit mode, and loses money continually, the MLM business will not be in business for that long.

It is the same way for the MLM distributor. If the distributor does not make any money, then they will not stay in business long.

7) Does the MLM business perform all of the needed business functions to increase business, including marketing, promotion, campaigns, running specials, advertising tools, customer service, brand extensions, research and development, direct marketing, increasing brand awareness, and keeping their vendors at an honest price?

Answer: Yes.

Every MLM business operates to increase business, using all of the functions mentioned, and more. Even the MLM distributor needs to perform some of those functions, to increase their own business in their marketplace. These are functions any business needs to do, in order to stay in business, and enlarge it’s operating capacity.

Yes, an MLM Business is a TRUE business that operates to service the customer’s needs, bring products and services to the marketplace, and show a profit at the end of the year.

MLM or Multi Level Marketing, has passed the “7 Business Factors Test.” If an MLM Business you are considering does not answer all of the above questions YES, then you may want to consider seeking another MLM Business that can pass this test as a Multi Level Marketing business.

blessings…doug (c) 2005/ all rights reserved

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